Application preview
How we built a
service marketplace
to streamline visa application process

The Problem

Visa Veritas providing tailored immigration solutions observed a major hurdle in the UAE visa application process, where applicants faced difficulties due to the centralized Amer government centers. The physical submission of details, verbal communication, and the lack of procedural clarity created inefficiencies, leading to delays and increased costs.

Problem Illustration
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Solution
Our tech and design experts devised a dynamic service marketplace to streamline the visa application process, connecting Amer centers and users, enabling informed decisions by comparing service providers in one consolidated space
Creating user flows and user stories
As technology partners, we collaborated to define feature scope, design information architecture, and create technical user stories. Our goal was a user-centric design with clear communication. Extensive discussions resulted in a comprehensive development plan, prioritizing features. Through collaborative sessions, we crafted wireframes and technical user flows, providing a clear visualization of the application. The incorporation of interaction design principles, usability testing, and feedback loops ensured a technically sound and user-centric approach, contributing to the project's overall success.
Screen Showcase
Simplifying design for broad user accessibility
Recognizing the potential diversity in user demographics, particularly with a possible higher age range, our design philosophy centered around simplicity and intuitiveness. Our team rigorously crafted an interface that transcends age barriers, ensuring that users of all types and age groups can effortlessly navigate the application and seamlessly apply for their intended services. For example, features like dynamic form builder, live messaging, stripe integration to manage all the financial transactions, data autofill, and location filter with intuitive layout and minimalistic design elements were implemented to eliminate complexities, making the application accessible and user-friendly for individuals with varying levels of technical proficiency. This approach not only enhanced inclusive user experience but also broadened accessibility, regardless of the user's age or familiarity with technology.
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Ensuring weekly updates and real-time feedback
Throughout design and development, our team adhered to a weekly update schedule, delivering detailed progress reports and fostering continuous dialogue for valuable feedback. This iterative approach maintained transparent communication, keeping the client consistently informed about project advancements. The weekly updates served as a forum for discussing accomplished milestones, upcoming goals, and potential challenges. The feedback loop established in these sessions played a pivotal role in shaping the development trajectory. Actively integrating client input allowed us to address concerns promptly, ensuring the evolving product aligned seamlessly with the client's expectations.
Implementing thorough testing
Ensuring the application's robustness and reliability, our team employed a comprehensive testing strategy during development. We established a dedicated testing environment, sharing a distinct version with the client for thorough evaluation. Client participation expedited issue identification and provided hands-on experience with the evolving product. Various tests, including functionality, user acceptance, and performance testing, scrutinized different aspects. Collaborative testing efforts enabled prompt issue resolution, ensuring a refined final product. Integrating the client into testing fostered transparency and accountability, reinforcing our collaborative approach throughout the project.
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The ultimate impact
The successful implementation of our solution yielded significant positive outcomes for both our client and end-users:
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Enhanced User Awareness
Users are now well-informed about the myriad services offered by different service providers. They can easily access information on the nearest services, and professional fees, and make informed decisions by comparing prices—all within a centralized platform
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Streamlined Government Data Usage
The platform serves as a centralized hub for any government-related data, allowing users to conveniently apply for multiple services using a single repository of information
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Improved Amer Center Operations
Amer centers now have internal tools to assign applications to their employees efficiently. They can gain insights into key metrics such as revenue, employee performance, and processing time, enabling more informed decision-making.
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Centralized User Data Management
The platform has successfully facilitated the collection and centralized maintenance of user-related data, contributing to a more organized and efficient system.
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Monetization Opportunities
Through the implementation of a super admin role, the platform has the potential for monetization. This includes charging for platform usage, and creating a sustainable revenue stream that supports ongoing improvements and innovations
Our solution's tangible impact, surpassing client expectations and streamlining the application process, is evident in its transformative capabilities and positive feedback from end-users and the client. The project's success lies in its comprehensive achievements and overall system enhancements.